We Checked Their Prices. Ours Are Built to Compete

You know the site. The one that's basically named after what it sells. We ran our numbers against theirs. Twice. Because we didn't believe it either.

Here's the short version: our wholesale rate is built to go head-to-head with theirs, not pad a margin on top of it, for coffee that's roasted to order in Pensacola instead of sitting in a warehouse since who-knows-when.

We're not saying paying extra for a familiar logo is a bad financial strategy. We're just saying it's not one we'd recommend.

Pricing That Actually Competes

Not "competitive" in a footnote somewhere. Actually competitive, against the big national restaurant supply sites, not just other local roasters. We price to go head-to-head with the catalog operations, not to pad a margin on top of them. Ask us directly and we'll walk you through the numbers.

Roasted, Not Warehoused

Small-batch, right here in Pensacola. Not bulk-bagged at a distribution center and shipped out whenever it's convenient. The coffee you get is closer to its roast date than what you'd get from a supplier whose main job is logistics, not roasting.

A Real Person, Same Day

No ticket number. No autoresponder. You get an answer from someone who actually works here, the same day you ask.

Why We Can Do This

Most of the markup on a "big supply site" price tag isn't the coffee, it's the layers between the roaster and your kitchen: distributors, warehousing, and a catalog margin built to cover all of it. De Luna cuts that out. We roast it, we ship it, and we price it like a business that wants your account, not one coasting on brand recognition.

In the Works: Flavored Coffee

Flavored coffee is officially on the roadmap. No launch date yet, we'd rather get it right than get it out fast, but wholesale accounts will hear about it first.

Get Your Wholesale Pricing

Tell us your volume and we'll build pricing around it. No obligation, no pressure. Fill out our wholesale form or contact us directly, we reply the same day.

FAQ: Wholesale Coffee Pricing

How does De Luna's wholesale pricing actually compare to the big restaurant supply sites? Our wholesale rate is built to compete directly with the big national restaurant supply sites, without cutting into quality. Ask us directly and we'll show you the actual numbers for your volume.

How is De Luna able to offer more competitive wholesale pricing than a much bigger supplier? Big supply sites carry the cost of extra distribution layers, warehousing, and catalog markup. De Luna roasts, packages, and ships directly, which cuts out a lot of what drives that price up.

Is there a minimum order to get wholesale pricing? Yes, wholesale orders have a minimum. The exact amount depends on your order, so the fastest way to get a real number is through our wholesale form.

Does more competitive pricing mean lower quality? No. The value comes from cutting out distribution markup, not from cutting corners on the coffee itself. Every bag is still roasted in small batches in Pensacola.

Is flavored coffee available yet? Not yet, it's officially on the roadmap, with no launch date set. Wholesale accounts will be the first to hear when it's ready.

How do I get an actual wholesale quote? Fill out our wholesale form with your volume, or just reply if you already have an email from us, and we'll build pricing around your actual order, no obligation.