About De Luna Coffee

De Luna was built from scratch—no playbook, no shortcuts. Ed Lemox laid the foundation after more than a decade in the coffee industry, quietly turning this into a company that stood on consistency, not hype.

When Ed was ready to step back, we stepped in.

With a combined two decades of experience in the industry, Brett Lemox and the O’Brien family of Double O’s Coffee, took over with the shared belief that coffee deserves more than middle-of-the-road brands and templated marketing. We didn’t just want to keep De Luna alive—we wanted to give it room to become something bigger.

We’re shaping something people are proud to be part of. Not just because the coffee hits but Because the team behind it gives a damn. Because one day, this won’t just be a coffee roasting company. It'll be a community.